About & Visit
Viva Santa Barbara is more than just a clothing store—it's a celebration of culture, tradition, and the vibrant spirit of Old Spanish Days. Since 1993, we've been a cornerstone of Santa Barbara's cultural landscape, providing authentic Spanish-inspired fashion for locals and visitors alike.
Award-Winning Service & Quality
2022 Latino Business Award
Recognized as Entrepreneur of the Year for outstanding contributions to the local business community and cultural heritage preservation.
2023 Best Customer Service
Voted Best Customer Service in Santa Barbara, reflecting our commitment to exceptional shopping experiences and personalized attention.
Location
505 Paseo Nuevo, Santa Barbara, CA 93111
Hours
Monday - Saturday: 10am - 6pm
Sunday: 11am - 5pm
Phone
(805) 403-4074
Our Story
1993
Humble Beginnings
Rafael Martel opens Viva Santa Barbara as a small shop on the west side of Santa Barbara, offering a small collection of traditional Spanish-inspired clothing.
1998
Expansion
The store expands to include a wider range of products, including accessories and home decor items.
2005
Old Spanish Days Partnership
Viva Santa Barbara becomes an official partner of the Old Spanish Days Fiesta celebration.
2015
Online Presence
The store begins selling select items online through Poshmark, reaching customers beyond Santa Barbara.
2020
Move to Downtown
Viva Santa Barbara relocates to the heart of downtown at Paseo Nuevo, embracing and promoting Santa Barbara's rich cultural heritage.
2022
Latino Business Award
Rafael Martel receives the prestigious Latino Business Award for Entrepreneur of the Year, recognizing his contributions to the community.
2023
Best Customer Service
Viva Santa Barbara is voted as having the Best Customer Service in Santa Barbara, reflecting our commitment to exceptional shopping experiences.